Here’s another amazing ad from Dior featuring the beautiful Natalie Portman. This is an example of how much mileage a brand can get when they have the right celebrity endorsement. With Portman Dior has hit a home run given her timeless beauty which matches the brand perfectly. Then you also have the acting skills so Dior can be even more creative with their content marketing.
So here we have a video with Portman playing a runaway bride, giving an air of adventure and mystery to the brand as she sheds her spectacular Dior wedding dress and escapes to Paris. Visually it’s stunning, and Dior uses the ad to appeal to strong, independent women. It’s a winner!
President Obama surprised just about everyone yesterday with the announcement that the United States would be normalizing relations with Cuba. The embargo will remain in place as that can only change through an act of Congress, but the President acknowledged what everyone knows – after 50 years the embargo has to go.
Despite cries from some on the right and some politicians who are beholden to the older Cuban-American community, most support changing our policy towards Cuba. If we can work and trade with Vietnam and China, we certainly can bring our relationship with Cuba into the 21st century.
Naturally, many in the business community are very excited by the possibility of doing business there, and lovers of Cuban cigars are looking forward to smoking them legally here in the United States.
How much is the Detroit Institute of the Arts worth? That’s one of the battles brewing in the Detroit bankruptcy litigation as a creditor tries to challenge the grand bargain reached that will wipe out $7 billion in debt for the city.
The key question is whether the grand bargain — $815 million pledged by foundations, state government and the DIA to bolster city pensions and shield the art from sale by transferring ownership of the museum to an independent nonprofit — represents a reasonable proxy for the value of the collection in the overall context of the city’s plan.
The other side is claiming the art can be worth up to $8 billion if sold off. The drama here is pretty interesting and the case could have interesting implications for the rights of creditors in bankruptcy.
Why is this guy’s “dad” a hamster? Why is the other dude dress up like he’s in a Cure tribute band? Does anybody get this? Do commercials have to be quirky and stupid these days? The whole Sprint Framily Plan line of commercials comes across as lame so far.
The AT&T commercials aren’t much better, though they do have lovely actress Milana Vayntrub starring in them.