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Why Protecting Your Online Reputation is Important


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The Internet has changed the way that we communicate with each other and how we perceive each other as well. To some people, the Internet exists as its own world that does not affect the events that take place in the outside world. But the information on the Internet can have a significant effect on your personal reputation and how you are treated by strangers, as well as the people you have known for years. It is extremely important to protect your online reputation and ensure that what is being said about you is true.

Internet Information Doesn’t Fade

Prior to the Internet, people who made mistakes would pay for those mistakes and then wait for those mistakes to be forgotten. But on the Internet, information stays indexed forever and can be found by anyone willing to do an Internet search. If someone tells a lie on the Internet about you now, then that lie will be around 10 years from now unless you take action to get rid of that lie.

Anonymous Sources

When someone spreads a rumor outside of the Internet, it can often be easier to attach their name to the rumor by tracing it back to its source. The Internet allows people to post information and remain completely anonymous. Complete websites can be created to spread lies about you, and the person could remain anonymous. Experts like Reputation CEO Michael Fertik can help to find those anonymous sources and put an end to the rumors.

Why Should You Care?

Lies created and spread to ruin your personal reputation can cause problems in your personal life as well as your professional life. If someone in your family sees a lie about you on the Internet, it can be difficult to dispel that rumor. When employers go through a background check on an employment candidate, they will do a general Internet search to see what kinds of information is attached to your name. The lies they find can seem like truth to them because they were found on the Internet.

The Internet is cataloging the activities of mankind each and every day. The problem is that the Internet does not have a way of telling what is the truth and what is a lie. In order to protect yourself from people who try to spread lies and false rumors about you, it is important to hire an Internet reputation specialist and put the lies and rumors to rest.

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