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Is Donald Trump destroying his brand?

Donald Trump 1

Would you stay at a Donald Trump property? Would you buy a condo with the Trump name on it? If you’re reading a blog like this, you’re probably one of the millions of people repulsed by Donald Trump’s disgraceful campaign for the presidency. You have to think that this will have an effect on his business model which revolves around the power of the Trump name.

We asked this same question five years ago during the Donald’s birther mania, but even that racist attack didn’t hurt his brand. But now with his presidential campaign and repeated racist and offensive statements, it’s hard to imagine he’ll avoid a permanent smear on his reputation.

Mark Cuban has emerged as one of Trump’s most effective critics, as many Americans respect Cuban’s business acumen, so his attacks on Trump tend to stick. Cuban has predicted that Trump will go personally bankrupt withing seven years of the election if he loses as a result of doing so much damage to his brand.

I have no idea if Trump and his children will ever go bankrupt, but I do know that I would never again stay at a Trump property. I’ve spoken to many professionals and business executives who feels the same way. Trump’s legions of supporters don’t fit the demographic of his business clientele, so Cuban may be right and this could be a real problem for Trump. One can only hope . . .

  

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