Red Bull is leveraging its lifestyle marketing and PR campaign with a new “World of Red Bull” video which features cool panoramic shots and extreme sports clips. They’re a great example of a company that knows how to capture the essence of their brand.

I like this campaign for Buick, one of those older brands that needs to totally update their image. Fortunately, the products have improved dramatically, and the Buick Enclave is a good example.

Now that the cars no longer reflect the brand that attracted only older buyers, the brand can start working on its image. Having a supermodel like Marisa Miller point out that the Enclave has both looks and substance, like her, is a great start. This luxury SUV is a perfect vehicle to drive the new branding effort, and Marisa Miller is a perfect match. Also, this is the kind of campaign that could get some attention online and in social media.