Lance Armstrong is one of the most beloved athletes in the United States, and his status as a champion as a cancer survivor has made him the ultimate corporate pitchman. Now, amid a growing story around doping allegations, can Armstrong stay on top? We’ve seen other athletes like LeBron James destroy their brands overnight with their own stupidity, but here events are out of Armstrong’s control.

I can’t find the link, but the magazine version of BusinessWeek recently ran a short story on how Lance Armstrong’s reputation has been taking a hit recently. Google searches using his name in combination with terms like steroids, drugs, liar, scandal, probe, etc. are growing.

The media is also starting to turn on him. In a recent blog post, Rich Karlgaard discusses the tragedy of Lance Armstrong and gives a powerful argument on why he know believes that Armstrong cheated.

Meanwhile, Armstrong has hired a criminal defense lawyer. That can’t be a good sign.

UPDATE: The New York Times just published a long piece on this subject. One thing I learned there involved the amount of money our U.S. Postal Service paid Armstrong to sponsor his team. Do we really need this government agency sponsoring cycling teams?