Basically, he came across as a jerk. Then, Obama smacked him down by releasing his birth certificate, mocking Trump in front of the Washington press corps and then interrupting “Celebrity Apprentice” with the news that Navy SEALS had killed Osama bin Laden.

Meanwhile, the press has started to dig into Trump’s business dealings, shining a light on some of Trump’s less impressive ventures. Trump is getting sued by some who purchased condos thinking they were Trump projects, only to find later when the project folded that Trump was just licensing his name.

These stories are now all over the media. So it begs the question – did Trump screw up with his high-profile, mean-spirited attacks on the President? Is this going to hurt his brand? I always thought he was a clown, but he didn’t bother me. Now, I have no interest in supporting anything he’s associated with. Others I’ve spoken to feel the same way.

It will be interesting to see how this plays out . . .