Red Bull is leveraging its lifestyle marketing and PR campaign with a new “World of Red Bull” video which features cool panoramic shots and extreme sports clips. They’re a great example of a company that knows how to capture the essence of their brand.

Here’s an awesome ad from Apple’s old campaign comparing the Mac to the lame PCs of the era. This version with Gisele Bündchen really drove the point home that Macs were better in so many ways.

The question now is whether Microsoft can finally fight back. It will be releasing the new operating system along with new office software. Will it be a huge step forward as some are saying, or will it suck like Vista with Microsoft blowing the execution? In reaction to the new Surface tablet, Steve Wosniak made the stunning statement that it was as if Steve Jobs had been reincarnated at Microsoft.

We’ll see this fall . . . .

I like this campaign for Buick, one of those older brands that needs to totally update their image. Fortunately, the products have improved dramatically, and the Buick Enclave is a good example.

Now that the cars no longer reflect the brand that attracted only older buyers, the brand can start working on its image. Having a supermodel like Marisa Miller point out that the Enclave has both looks and substance, like her, is a great start. This luxury SUV is a perfect vehicle to drive the new branding effort, and Marisa Miller is a perfect match. Also, this is the kind of campaign that could get some attention online and in social media.