Category: General Business (Page 11 of 17)

Is economic optimism returning?

After years of economic misery, things are starting to turn a little. While the news from Europe keeps throwing cold water on the situation, economic conditions in the United States seem to be improving, and that is fueling economic optimism.

Four years after the recession officially began in December 2007, economists, businesses and consumers alike have expressed a growing optimism about the recovery in recent weeks. The more confident, if still tempered, outlook is taking shape as the nation seems to be navigating past some big stumbling blocks — such as high gasoline prices — that have impeded growth most of this year. Some recent encouraging signs:

Vehicle sales in November rose 14% from a year ago to an annual rate of 13.6 million — their best showing since cash-for-clunker incentives drove purchases in August 2009. Economists cite, in part, the recent easing of auto shipment disruptions that followed the Japanese earthquake early this year, as well as a less diffident consumer.

“We’re getting some pent-up demand kicking in where people who have not replaced for a long, long time, particularly if they’re still working … are deciding it’s time,” says Nigel Gault, chief U.S. economist at IHS Global Insight.

Read the entire article and see the various ways things are getting better.

Chrysler reports profit

The Chrysler comeback continues as it posted 3rd quarter profits.

Chrysler Group said today it made a profit of $212 million in the third quarter, well up from a loss of $84 million a year earlier.

The automaker, majority-owned by Italy’s Fiat, said its revenue for the quarter was $13.1 billion, up 19% from a year ago. It had $9.5 billion in cash at the end of the quarter, down from $10.2 billion a year earlier.

The earnings announcement comes just a day after Chrysler announced a new contract with the United Auto Workers union, last of the Detroit 3 to do so. That contract won approval of just 54.75% of UAW members, and a majority of the skilled-trades workers opposed it.

This is further evident that the Obama Administration’s auto bailout has worked. Chrysler is now a healthy company, and the auto industry is helping to drive the US economy.

Traditional promotions still work

When you’re mapping out your marketing strategy for your business, regardless of size you should consider a wide variety of options.

Of course, in today’s world, online advertising, mobile advertising and social media are critical components that you need to consider. If you’re not sure what a Twitter account or a Facebook page can do for your business, then you better get some help. These are the basics, and there are plenty of other options for new media promotions such as Groupon as well.

On the other hand, traditional methods have been around for a long time for a reason. Some are going away with the emergence of the web, but many old-school methods can be very effective. Think about things like mailers, coupons in newspapers and calendar printing can help you get attention when your competitors are exclusively thinking about new media. Also, online ordering has made these traditional methods much more affordable and efficient.

So consider all your options and create the best strategy for your business.

R.I.P. Steve Jobs

Apple announced the death of Apple founder Steve Jobs on October 5, 2011. He was 56. Jobs was the founder and former CEO of Apple that transformed personal computer technology and invented devices such as the iPod, iPhone and iPad. He is shown in 1984 with the newly introduced Apple Macintosh computer at Macworld in San Francisco, California. UPI/Terry Schmitt/files

It’s a sad day, as our generation’s Edison has passed away at the young age of 56.

The drama continues at HP

California Republican gubernatorial candidate Meg Whitman gives her concession speech during her election night rally in Los Angeles, California, November 2, 2010. REUTERS/David McNew (UNITED STATES – Tags: ELECTIONS POLITICS)

Meg Whitman is in, and the unpopular Leo Apotheker is out as CEO.

There’s little information on how this will impact HP’s strategy or their possible spinoff of the PC business. We’ll see . . .

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