The challenge of re-opening businesses during pandemic

Are we opening too fast? That’s one of the main questions we face as the nation and the world struggles to get economies moving again during the Coronavirus pandemic. As pointed out in the video about, there’s still quite a bit we don’t know about this virus and what are the safest ways to re-open.

We also have some extremists who want to pretend that there isn’t any real danger here. That complicates things as some irresponsible people can be a threat to others who try their best to be safe.

We will learn a lot over the next several months, and some of those lessons may be painful if we move too fast. We don’t want this terrible recession to turn into a long-term depression.

  

How to Raise Your Profile as a Freelance Worker

female office worker

Being a freelance worker is tough. You will be responsible for generating your own work, and you will rarely have a guaranteed salary. Here are some effective ways of raising your profile as a freelancer.

Get on Social Media

Social media mastery will help a huge amount when it comes to raising your profile. The best social media platform for you to promote yourself on will depend on the type of work you do. Different platforms will be better suited to different kinds of content. In some cases, you can share your work directly through social media, but in most cases, you will use the platforms to promote yourself instead.

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Deloitte uses artificial intelligence to boost productivity

The artificial intelligence revolution may just be getting started, but it’s having a real impact, particularly in large companies as you can see from this video. Deloitte is using artificial intelligence to automate more routine tasks, freeing up their employees to focus on tasks that leverage their skills as opposed to eating up time.

This makes them much more productive, with better results that take less time. Yet it’s also a trend that will threaten many jobs, which will be a challenge for society even if companies draw large benefits.

  

Problems for Trump hotels?

This story about reduced prices for rooms at the new Trump hotel in Washington, D.C. seem to confirm suspicions from Mark Cuban and other that the Trump brand is becoming toxic.

Last weekend bankers and dignitaries from around the world descended on Washington for the annual World Bank–IMF meetings. But just a few days before, the conference rooms were not only still available at Trump International, they were heavily discounted. On October 2, a deluxe room, with a rack rate of $805, could be had for as low $445 a night on Hotels.com. All other five-star D.C. downtown hotels were sold out. By Wednesday, October 5, weekend stays in the deluxe rooms were marked down to $404 per night on Trump International’s own website. The more luxurious 500-square-foot executive rooms, with a city view and marble bath, were only $484. By comparison, at the Waldorf-Astoria in Georgetown, the only available rooms were $1,139 per night, according to Hotels.com.

Mark Cuban predicted this, and it will be interesting to see if this trend continues after the election.

  

Is Donald Trump destroying his brand?

Donald Trump 1

Would you stay at a Donald Trump property? Would you buy a condo with the Trump name on it? If you’re reading a blog like this, you’re probably one of the millions of people repulsed by Donald Trump’s disgraceful campaign for the presidency. You have to think that this will have an effect on his business model which revolves around the power of the Trump name.

We asked this same question five years ago during the Donald’s birther mania, but even that racist attack didn’t hurt his brand. But now with his presidential campaign and repeated racist and offensive statements, it’s hard to imagine he’ll avoid a permanent smear on his reputation.

Mark Cuban has emerged as one of Trump’s most effective critics, as many Americans respect Cuban’s business acumen, so his attacks on Trump tend to stick. Cuban has predicted that Trump will go personally bankrupt withing seven years of the election if he loses as a result of doing so much damage to his brand.

I have no idea if Trump and his children will ever go bankrupt, but I do know that I would never again stay at a Trump property. I’ve spoken to many professionals and business executives who feels the same way. Trump’s legions of supporters don’t fit the demographic of his business clientele, so Cuban may be right and this could be a real problem for Trump. One can only hope . . .

  

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