Category: General Business (Page 11 of 17)

Chrysler keeps hiring

The news from Chrysler and the US auto industry keeps getting better. Here are some updates:

-it plans to add 1,100 jobs at its Jefferson North Assembly Plant in Detroit by to build a diesel version of the Jeep Grand Cherokee

-In 2011, Chrysler’s sales increased 26.2% — the most of any major automaker

-Last month, Chrysler announced plans to reopen its Conner Avenue Assembly Plant to build the 2013 SRT Viper. That plant was idled in 2010. About 150 will be employed at that plant.

What we’re seeing is further evidence that the auto bailout was a huge success. It’s contributing to the overall rebound of the US manufacturing industry.

Also, Chrysler is making better cars. Sergio Marchionne is a great CEO. He saved Fiat and now he’s doing the same with Chrysler.

10 Years for the Euro

Has it really been ten years since the Euro was introduced?

When the euro was introduced just after midnight on Jan. 1, 2002, celebratory fireworks exploded above the European Central Bank headquarters in Frankfurt. The historic bridge the Pont Neuf in Paris was lit up in European Union blue with 12 rays of light to symbolize the 12 nations circulating the euro — as people in those countries lined up at A.T.M.’s to get their hands on new bills that would be daily reminders of the project of European integration and unity.

Ten years later, the word “euro” in a headline is usually paired with the word “crisis.” Instead of hosting celebrations for the 10-year anniversary, policy makers appear to be staying as quiet as possible, as if hoping not to upset the brief calm that has come with the holiday season after European central bankers injected nearly $640 billion into the European banking system in December.

Will Europe get its act together? The recent events in Italy have to be encouraging. Let’s see if the austerity can be sustained.

Is economic optimism returning?

After years of economic misery, things are starting to turn a little. While the news from Europe keeps throwing cold water on the situation, economic conditions in the United States seem to be improving, and that is fueling economic optimism.

Four years after the recession officially began in December 2007, economists, businesses and consumers alike have expressed a growing optimism about the recovery in recent weeks. The more confident, if still tempered, outlook is taking shape as the nation seems to be navigating past some big stumbling blocks — such as high gasoline prices — that have impeded growth most of this year. Some recent encouraging signs:

Vehicle sales in November rose 14% from a year ago to an annual rate of 13.6 million — their best showing since cash-for-clunker incentives drove purchases in August 2009. Economists cite, in part, the recent easing of auto shipment disruptions that followed the Japanese earthquake early this year, as well as a less diffident consumer.

“We’re getting some pent-up demand kicking in where people who have not replaced for a long, long time, particularly if they’re still working … are deciding it’s time,” says Nigel Gault, chief U.S. economist at IHS Global Insight.

Read the entire article and see the various ways things are getting better.

Chrysler reports profit

The Chrysler comeback continues as it posted 3rd quarter profits.

Chrysler Group said today it made a profit of $212 million in the third quarter, well up from a loss of $84 million a year earlier.

The automaker, majority-owned by Italy’s Fiat, said its revenue for the quarter was $13.1 billion, up 19% from a year ago. It had $9.5 billion in cash at the end of the quarter, down from $10.2 billion a year earlier.

The earnings announcement comes just a day after Chrysler announced a new contract with the United Auto Workers union, last of the Detroit 3 to do so. That contract won approval of just 54.75% of UAW members, and a majority of the skilled-trades workers opposed it.

This is further evident that the Obama Administration’s auto bailout has worked. Chrysler is now a healthy company, and the auto industry is helping to drive the US economy.

Traditional promotions still work

When you’re mapping out your marketing strategy for your business, regardless of size you should consider a wide variety of options.

Of course, in today’s world, online advertising, mobile advertising and social media are critical components that you need to consider. If you’re not sure what a Twitter account or a Facebook page can do for your business, then you better get some help. These are the basics, and there are plenty of other options for new media promotions such as Groupon as well.

On the other hand, traditional methods have been around for a long time for a reason. Some are going away with the emergence of the web, but many old-school methods can be very effective. Think about things like mailers, coupons in newspapers and calendar printing can help you get attention when your competitors are exclusively thinking about new media. Also, online ordering has made these traditional methods much more affordable and efficient.

So consider all your options and create the best strategy for your business.

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