With the announcement today that Chrysler will repay its $7.5 billion bailout loan it received from the U.S. government, the auto bailout has reached another milestone.

To get out of its credit fix, Chrysler has lined up loans of $4.3 billion and will issue $3.2 billion in bonds. Italy’s Fiat, which controls Chrysler, will kick in $1.3 billion and get 46% ownership.

Private money has stepped up, thus validating the approach taken by the Obama administration. It’s also a significant victory for all the employees at Chrysler who worked through this difficult period and came out with new versions of vehicles like the Dodge Charger pictured above and the new Chrysler 200.

Donald Trump has put his brand on all sorts of products as he leverages his success over the years in real estate along with the his status as a reality TV celebrity. Yet he turned many people off with his bizarre and mean-spirited attacks on President Obama. He questioned Obama’s birth certificate, and then moved on to questioning Obama’s qualifications to get into Harvard Law School.

Basically, he came across as a jerk. Then, Obama smacked him down by releasing his birth certificate, mocking Trump in front of the Washington press corps and then interrupting “Celebrity Apprentice” with the news that Navy SEALS had killed Osama bin Laden.

Meanwhile, the press has started to dig into Trump’s business dealings, shining a light on some of Trump’s less impressive ventures. Trump is getting sued by some who purchased condos thinking they were Trump projects, only to find later when the project folded that Trump was just licensing his name.

These stories are now all over the media. So it begs the question – did Trump screw up with his high-profile, mean-spirited attacks on the President? Is this going to hurt his brand? I always thought he was a clown, but he didn’t bother me. Now, I have no interest in supporting anything he’s associated with. Others I’ve spoken to feel the same way.

It will be interesting to see how this plays out . . .

The NCAA recently made moves to lock in rights for its “March Madness” trademark.

Quietly last October, the association paid $17.2 million to sports and entertainment marketer Intersport to stop using the term “March Madness,” which has been attached to the NCAA’s Division I men’s basketball tournament since the 1980s.

The settlement, spelled out in financial statements but unbeknown to most in the member schools and conferences, gives it sole ownership of a trademark that has been the subject of several legal disputes and challenges over the years. While large on its face, the eight-figure amount accounts for less than 2½% of the association’s $700 million-plus budget.

It’s another story about the business of college sports, coming at a time when we’re seeing scandal after scandal, mostly revolving around improper benefits like tattoos for memorabilia.

Meanwhile, the Justice Department is asking why there isn’t a playoff system in college football.

The entire issue of money and college athletics will be front and center for the foreseeable future.

Chrysler’s two-minute Super Bowl commercial for the new Chrysler 200 featuring scenes of Detroit and with an appearance by Eminem is getting plenty of buzz. It’s two minutes long and quite compelling. The comeback story for the company fits with the concept of a rust best city trying to come back as well. I wonder if the workers at Chrysler and GM will be sending thank you notes to President Obama for saving the companies?

In the photo above we see Tiger Woods in happier times as he’s helping to pitch Gillette products. Since then times have changed and Tiger’s personal brand has been tarnished by scandal, and Gillette is the latest premium brand to end its relationship with Tiger Woods.

Procter & Gamble Co. will not renew its endorsement deal with Tiger Woods at the end of the year, adding another name to the list of companies that cut ties with the golfer after last year’s revelations of marital infidelities.

The company used Woods, Roger Federer, Lionel Messi and dozens of other athletes as part of its three-year “Gillette Champions” marketing campaign. Gillette said Thursday it was phasing out that program and not renewing the contract with Woods and several other athletes. It stopped using Woods himself in the campaign months ago.

This episode of course highlights the risks of celebrity endorsements though the Gillette campaign seemed like a pretty good one.