Author: Staff (Page 18 of 27)

Traditional promotions still work

When you’re mapping out your marketing strategy for your business, regardless of size you should consider a wide variety of options.

Of course, in today’s world, online advertising, mobile advertising and social media are critical components that you need to consider. If you’re not sure what a Twitter account or a Facebook page can do for your business, then you better get some help. These are the basics, and there are plenty of other options for new media promotions such as Groupon as well.

On the other hand, traditional methods have been around for a long time for a reason. Some are going away with the emergence of the web, but many old-school methods can be very effective. Think about things like mailers, coupons in newspapers and calendar printing can help you get attention when your competitors are exclusively thinking about new media. Also, online ordering has made these traditional methods much more affordable and efficient.

So consider all your options and create the best strategy for your business.

Eastern Ohio next boom area for shale

Extracting oil and gas from shale will be a booming industry across parts of the United States for years to come, and it will also be controversial, as the hydraulic fracturing (fracking) method used to extract the oil and gas is very controversial.

This has been a big issue in Pennsylvania, and not it’s moving to Eastern Ohio.

The boom in gas wells that turned Pittsburgh into “the new Houston,” made rich men out of poor farmers and spawned an environmental backlash has reached Ohio.

Land men, including free-wheeling shysters as well as legitimate gas and oil company employees, are swarming Ohio’s eastern counties, clogging county courthouses with their property record searches and pestering busy farmers.

Their objective: to tie up as much acreage as possible by persuading landowners to sign five-year leases granting them the right to drill for oil and gas in the rock known as Utica and Marcellus shale, buried thousands of feet below.

Geological experts have estimated that the gas-and-oil-rich shale may lie under 5 million acres of rural Ohio landscape and the deposits could contain energy equivalent to billions of barrels of oil.

The implications for Ohio’s economy are tremendous, but so are the challenges for landowners, many of them poor farmers who must first sort through the thorny offers of oil companies, and then wrestle the financial decisions of sudden wealth.

Prices keep going up for leases, so the frenzy is getting even more intense.

Many U.S. oil and gas companies are getting involved.

One of the latest hot spots for deal making is far from New York City or Silicon Valley—it’s in eastern Ohio, where energy companies are staking claims in what is being touted as North America’s next big energy field, the Utica Shale.

While the 170,000-square-mile Utica Shale sprawls beneath parts of eight states and Canada, energy companies and analysts believe the richest reserves of oil and valuable natural-gas liquids, such as propane and butane, lie in eastern Ohio.‬

In recent weeks the buzz around the area has intensified. Large producers’ moves into the area are becoming public. This month has seen big acquisitions. And stock analysts are recommending shares of small companies with Ohio acreage.

Last week, Exxon Mobil Corp. confirmed it is snapping up drilling rights in the Utica Shale. Exxon won’t say how much land it has locked up or where the property lies. But the move caught Wall Street analysts’ attention.

This industry has the potential to turbo-charge the U.S. economy, but at the same time environmentalists are concerned from both a global warming and safe drinking water point of view. Expect serious battles ahead.

R.I.P. Steve Jobs

Apple announced the death of Apple founder Steve Jobs on October 5, 2011. He was 56. Jobs was the founder and former CEO of Apple that transformed personal computer technology and invented devices such as the iPod, iPhone and iPad. He is shown in 1984 with the newly introduced Apple Macintosh computer at Macworld in San Francisco, California. UPI/Terry Schmitt/files

It’s a sad day, as our generation’s Edison has passed away at the young age of 56.

The drama continues at HP

California Republican gubernatorial candidate Meg Whitman gives her concession speech during her election night rally in Los Angeles, California, November 2, 2010. REUTERS/David McNew (UNITED STATES – Tags: ELECTIONS POLITICS)

Meg Whitman is in, and the unpopular Leo Apotheker is out as CEO.

There’s little information on how this will impact HP’s strategy or their possible spinoff of the PC business. We’ll see . . .

Luxury items are selling well

There’s plenty of bad news out there about the economy, but sales of luxury products are doing very well.

Nordstrom has a waiting list for a Chanel sequined tweed coat with a $9,010 price. Neiman Marcus has sold out in almost every size of Christian Louboutin “Bianca” platform pumps, at $775 a pair. Mercedes-Benz said it sold more cars last month in the United States than it had in any July in five years.

Even with the economy in a funk and many Americans pulling back on spending, the rich are again buying designer clothing, luxury cars and about anything that catches their fancy. Luxury goods stores, which fared much worse than other retailers in the recession, are more than recovering — they are zooming. Many high-end businesses are even able to mark up, rather than discount, items to attract customers who equate quality with price.

“If a designer shoe goes up from $800 to $860, who notices?” said Arnold Aronson, managing director of retail strategies at the consulting firm Kurt Salmon, and the former chairman and chief executive of Saks.

The rich do not spend quite as they did in the free-wheeling period before the recession, but they are closer to that level.

The performance of the stock market has a lot to do with it according to the article, so sellers of luxury goods are probably very nervous today!

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