You probably saw this amazing ad created by PJ Ace for Kalshi during the NBA Finals. It was a massive success for the Kalshi brand and generated a ton of buzz.
And it was created completely by AI.
For small companies and less well-known brands, generative AI offers an amazing tool if used propoerly with the assistance of creatives like PJ Ace, who has built an ad agancy that makes AI commercials for clients.
This story about reduced prices for rooms at the new Trump hotel in Washington, D.C. seem to confirm suspicions from Mark Cuban and other that the Trump brand is becoming toxic.
Last weekend bankers and dignitaries from around the world descended on Washington for the annual World Bank–IMF meetings. But just a few days before, the conference rooms were not only still available at Trump International, they were heavily discounted. On October 2, a deluxe room, with a rack rate of $805, could be had for as low $445 a night on Hotels.com. All other five-star D.C. downtown hotels were sold out. By Wednesday, October 5, weekend stays in the deluxe rooms were marked down to $404 per night on Trump International’s own website. The more luxurious 500-square-foot executive rooms, with a city view and marble bath, were only $484. By comparison, at the Waldorf-Astoria in Georgetown, the only available rooms were $1,139 per night, according to Hotels.com.
Mark Cuban predicted this, and it will be interesting to see if this trend continues after the election.
Would you stay at a Donald Trump property? Would you buy a condo with the Trump name on it? If you’re reading a blog like this, you’re probably one of the millions of people repulsed by Donald Trump’s disgraceful campaign for the presidency. You have to think that this will have an effect on his business model which revolves around the power of the Trump name.
We asked this same question five years ago during the Donald’s birther mania, but even that racist attack didn’t hurt his brand. But now with his presidential campaign and repeated racist and offensive statements, it’s hard to imagine he’ll avoid a permanent smear on his reputation.
Mark Cuban has emerged as one of Trump’s most effective critics, as many Americans respect Cuban’s business acumen, so his attacks on Trump tend to stick. Cuban has predicted that Trump will go personally bankrupt withing seven years of the election if he loses as a result of doing so much damage to his brand.
I have no idea if Trump and his children will ever go bankrupt, but I do know that I would never again stay at a Trump property. I’ve spoken to many professionals and business executives who feels the same way. Trump’s legions of supporters don’t fit the demographic of his business clientele, so Cuban may be right and this could be a real problem for Trump. One can only hope . . .
Red Bull is leveraging its lifestyle marketing and PR campaign with a new “World of Red Bull” video which features cool panoramic shots and extreme sports clips. They’re a great example of a company that knows how to capture the essence of their brand.
GM is going with a more global strategy for its marketing and advertising, hoping to save money but also improve reach and effectiveness.
After ditching costly Super Bowl ads, General Motors is betting a five-year sponsorship of the Manchester United soccer club will bolster its Chevrolet line in the first test of the brand’s new global marketing strategy.
Manchester United, the 19-time English champion football team, has a worldwide reach that fits with the automaker’s desire to make Chevrolet a global icon, Paul Edwards, GM executive director of global marketing strategy, said in an interview prior to the announcement.
“It’s clear that global football presented us with a significant opportunity to spread Chevrolet around the world,” he said. “We recognized that it’s not only the world’s biggest sport but also the world’s most engaged fans.”
The agreement follows GM’s decision this month to halt paid advertising on Facebook and forgo next year’s Super Bowl championship game of the National Football League in the U.S. The decision to sponsor Manchester United isn’t related to GM’s move to stop Super Bowl advertising, Mr. Edwards said. Still, the numbers are compelling.
When Manchester United played against Manchester City, “that audience around the world scaled to 600 million people,” Mr. Edwards said. “Compare that to the Super Bowl here in the States, which is roughly 110, 115 million, and you’re talking five times that audience watching one regular-season game. It’s significant.”
It’s an interesting approach, and it probably makes sense for such a global brand, especially for world vehicles like the Chevy Cruze. If it works for Chevy they’ll roll this out to Cadillac as well. Read the whole article for more insight into the strategy.
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