You probably saw this amazing ad created by PJ Ace for Kalshi during the NBA Finals. It was a massive success for the Kalshi brand and generated a ton of buzz.
And it was created completely by AI.
For small companies and less well-known brands, generative AI offers an amazing tool if used propoerly with the assistance of creatives like PJ Ace, who has built an ad agancy that makes AI commercials for clients.
But for bigger and well-known brands, they need to be a bit more careful. Using AI in a way that’s not perceived as authentic can harm a valuable brand. The scruntiny is much greater, and you may risk a backlash.
This article offers some useful guidelines for marketing departments as they grapple with these issues, with a focus on the beauty industry.
As the beauty industry continues to evolve, brands are under increasing pressure to innovate while maintaining their audience’s trust. Generative AI has emerged as a powerful tool for ideation, content creation and campaign design.
But while generative AI’s potential is undeniable, the way it’s used in advertising demands careful consideration. Missteps can compromise a brand’s authenticity, damage brand values and erode consumer trust — outcomes that no brand can afford.
There’s some great stuff here, with warnings on avoiding “AI slop” and creating ads perceived to be “AI sterile.” Transparancy is key, and the author argues for a hybrid approach where real actors are used in addition to AI tools.
Meanwhile, if you’re a new or smaller branded, you caan afford to take more chances and make bold statements using AI. So give PJ a call . . .
