We’ve all heard about how the exploding use of GLP-1 drugs has impacted restaurants and the food industry. People are eating less, and that’s rippling through the economy.
Now we’re seeing other impacts for businesses beyond the food industry.
Planning a wedding is stressful enough without unexpected complications. But for brides using GLP-1 weight-loss medications like Ozempic or Mounjaro, finding the perfect dress has become even more challenging. Some bridal shops are now requiring customers to sign legal waivers before purchasing gowns that do not currently fit, protecting the business from returns and alterations caused by rapid weight loss.
Nicole Hamilton, a New York product designer, experienced this firsthand. She started GLP-1 medications to feel healthier ahead of her wedding. As the pounds came off quickly, she chose an A-line gown with a waist about three inches smaller than her size at the time of purchase. Before she could take the dress home, the shop asked her to sign a waiver acknowledging that it did not fit yet. “The size stuff definitely made it stressful in a way that it wouldn’t have been otherwise,” Hamilton said. Still, she enjoyed most of the process.
