The new commercial from Direct TV is one of the funniest we’ve seen in years. The Russian oligarch is hilarious, and his opening line – “Opulence, I has it” – is becoming a new catch-phrase.

SPORTSbyBROOKS tracked down the creators of the spot, Jon Kallus and Luis Romero, and asked them about how the whole thing came together. Learn how they thought of having dogs playing poker and how they staged the scene with the miniature giraffe.