Actress Chloë Sevigny is known for her sense of style, so it’s no surprise that Jimmy Choo chose this lovely actress to star in its new ad campaign. The video above is very cool and the campaign features many classy photos of Chloë showing off the shoes:
Here’s another amazing ad from Dior featuring the beautiful Natalie Portman. This is an example of how much mileage a brand can get when they have the right celebrity endorsement. With Portman Dior has hit a home run given her timeless beauty which matches the brand perfectly. Then you also have the acting skills so Dior can be even more creative with their content marketing.
So here we have a video with Portman playing a runaway bride, giving an air of adventure and mystery to the brand as she sheds her spectacular Dior wedding dress and escapes to Paris. Visually it’s stunning, and Dior uses the ad to appeal to strong, independent women. It’s a winner!
Here’s an awesome ad from Apple’s old campaign comparing the Mac to the lame PCs of the era. This version with Gisele Bündchen really drove the point home that Macs were better in so many ways.
The question now is whether Microsoft can finally fight back. It will be releasing the new operating system along with new office software. Will it be a huge step forward as some are saying, or will it suck like Vista with Microsoft blowing the execution? In reaction to the new Surface tablet, Steve Wosniak made the stunning statement that it was as if Steve Jobs had been reincarnated at Microsoft.
I like this campaign for Buick, one of those older brands that needs to totally update their image. Fortunately, the products have improved dramatically, and the Buick Enclave is a good example.
Now that the cars no longer reflect the brand that attracted only older buyers, the brand can start working on its image. Having a supermodel like Marisa Miller point out that the Enclave has both looks and substance, like her, is a great start. This luxury SUV is a perfect vehicle to drive the new branding effort, and Marisa Miller is a perfect match. Also, this is the kind of campaign that could get some attention online and in social media.
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